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妮维雅(上海)有限公司招聘CRM & Data Manager

放大字体  缩小字体 发布日期:2019-02-25  浏览次数:28
 行业  总监  职位  总监
 招聘部门    招聘人数  1人
 工作地区  上海  工作性质  不限
 性别要求  不限  婚姻要求  不限
 学历要求  本科  工作经验  5年以上
 年龄要求  不限年龄  待遇水平  面议
 更新日期  2019-02-26  有效期至  长期有效
职位描述
Department: Marketing, Skin Care
Report to: Senior e-Marketing Manager, Skin Care
Location: Shanghai, China

Main Responsibilities

Brand CRM strategy & annual deployment plan:
- Lead online & offline CRM system integration, build and manage a comprehensive CRM database to benefit business analysis, plan and marketing activities
- Manage and evaluate suitable CRM modules/programs within current technology space to support CRM strategy
- Lead agency and internal functional teams to work out annual CRM strategy, deployment plan and according KPIs

Drive CRM execution excellence:
- Lead agency to maintain CRM routines in a measurable way, ex. monthly report, regular review & learnings & sharing etc.
- Co-work with EC & TP to optimize shopper-based loyalty program execution, utilizing brand CRM system, databank and all relevant data tools from e-Commerce platform, to recruit/retain and keep loyalty

Integrate CRM campaign with e-Commerce platform evolving request:
- Understand online platform business via well-rounded data processing and understanding, so as to leverage CRM insights to benefit EC consumer management
- Support e-Commerce platform activities from loyalty perspective


Qualification & Experience

- 4-6 years working experience in CRM field with strong EC experience, especially TMALL eCRM
- Self-motivated, eager to learn in CRM & digital marketing;
- Strong communication skills with internal & external teams;
- International FMCG Company with strong project management skills is preferred;
- Fluent English and Mandarin;
简历投递地址:fmcg_lietou@126.com
 

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